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By Leticia Figueroa
How to enhance your social media profile by using mobile photography
Do you know how to create good photos for your social media posts? Experts in photography didn’t take expert photos at the first try, instead of through the time they have developed skills to get legendary photos. Everything starts in your mind by developing creativity, being attentive to little details and learning new trends. There is a lot of information you can use to improve photography skills, by simply looking to online websites, YouTube videos, and blogs to educate yourself. Remember to pay close attention to those ones used for educational purposes and good audience engagement. This article is very useful if you want to start promoting your personal branding and increase followers. The following sources will help you to understand basic concepts about new trends, more effective camera angles, lighting for indoor/outdoor environments, and tips to improve your photo's ideas.New trends in photography
According to Lindsay Kolowich a blog writer for blog.hubSpot in her article “What to Post on Instagram This Month: 18 Photo & Video Ideas to Spark Inspiration” (1), Instagram’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. She listed 7 ideas out of the 18 stated that is very useful for Instagram:
1) Behind-the-scenes content.
2) User-generated content
3) Inspiring or motivational quotes
4) Interesting statistics
5) Timely or current events posts
6) Humorous images or videos
7) Compelling drawings or graphics.
Even though Kolowich names only seven ideas out of eighteen to be used on Instagram, that doesn’t mean you cannot apply the other 11 Ideas. Moreover, if you look at what the expert recommend you can use the same ideas for your other social media platform and try what works better on each platform.
Camera Angles
Trying new angles is always good, however, remember that the most important factor is the story behind the photo, the shots follow the story and those are only helping your story looking great. By watching the video “Camera angles with Zach King” produced by King film school (2), you will learn very useful tips to create amazing photos and videos that will help you to improve your personal branding. In this video we can find different shots like Wide Shot, long shot, medium shot, close up shot, cutaway shot, panning shot, handled shot, the popular steady cam shot, and arc shot. In my own experience, these tips are very helpful and highly recommended to create expert shots.
Lighting for indoor/outdoor environments
When taking photos, learning about lighting is essential if you want to catch your audience's attention. Learning what is the best time of the day to get the best lighting possible for your photos will be very helpful to catch the essential feeling of those moments or specific aspects that you want to show your audience. In the YouTube channel Withhearts, you will find the video “Learn mobile photography: Lighting and editing” (3), where you will learn about the different kinds of lighting and how they affect directly your photos' quality. Moreover, you will learn about what harsh light means and how this can blow out your photos immediately. It very important to pay close attention to the video to understand that closer to the sunset the light is best and richest. Very helpful tips for editing photos are also found in this video to make your photos looking as taken by an expert.
More tips and tricks to improve creativity and originality
If you want to improve your personal branding don’t forget to push yourself by developing creativity. Copying other ideas is not good, however, learn about useful tips and tricks to create original photos and videos will make your profile looking serious for your audience and more likely to follow. Very useful tips can found in the video “7 smartphone photography tips and tricks” created by COOPH (Cooperative of Photography) (4), where you will learn about how to take shots using the following tricks: Panodash or Panorama sequence, Pano drive-by, Zoom lens, Macrolens, Reflector, Tripod & shutter cable, Underwater housing.
I hope you have found these sources and tips helpful to start promoting your personal branding. Remember that you can educate yourself by using the sources stated above. However, if you feel it is important to take some paid classes it will also help you to improve your photographic skills. Start your first try now, you are just one shot away to increase your followers.
Sources:
1. Kolowich, Lindsay. Blog.hubspot.com. May 14, 2018. What to Post on Instagram This Month: 18 Photo & Video Ideas to Spark Inspiration. https://blog.hubspot.com/marketing/what-to-post-on-instagram?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email
2. Kingfilmschool.com July 17, 2014. Camera Angles with Zach King. https://www.youtube.com/watch?v=tD63b6Z-Tr0&feature=youtu.be
3. LearnMobilePhotography.com. December 05, 2014. Learn Mobile Photography: Lighting & Editing. https://www.youtube.com/watch?v=dpvn9HR6Ahs
By Leticia Figueroa
How Social Ads are Changing the Advertising Landscape
In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion. Enberg (2019). Social media marketing through social ads has been praised because the way it has change the relationship between consumers and brands. Therefore, the way how consumers respond to social ads. Because social ads have constituted an evolutionary era for consumers, marketer, and more important for organizations, this research has special focus in how social ads have impacted the advertising landscape in three different ways: Social Ads influencing on purchase decision, Social Ads performing on social media platforms, and Social Ads for branding communication..
Social Ads’ influencing on purchase decision
Understanding what enables Social Ads to perform on Internet is key to identify the arise of two types of social ads and their role in targeting users to influence purchase decision, changing in this way the advertising landscape. Social Ads can tan the form of photo, short video, photo-text or video-text. Moreover, you can classify social Ads because their objective: Display Ads and Retargeting Ads. The objective of Display Ads is to create general advertisement or awareness towards the brand. The Ads is displayed in the search engine or website visited by the searcher, even though the searcher has never visited the website of the displayed ad. Retargeting ads follow the objective of keeping customers or potential customers interested in the. They are displayed same way that display ads are, but retargeting ads only target previous customers, active customer or users that have visited the brand’s website.
Display Ads can be paid or organic. Paid Ads refers to the amount of money that is paid in all social platforms to get the ad running through the platform and targeting people. Organic social ad means not paid. Facebook, Instagram and snapchat allow stories on a daily basis, which can be count like organic marketing. Understanding the types of Social Ads and their objective is important to understand better the targeting process.
Social Ads performing on social media platforms
The way how social media platforms allow brands to display social ads is an evolving process that continually changes the advertising landscape. Brands and marketers are highly interested in how people spend their time in social media platforms, therefore the use of social listening software is more frequently in business to collect data to connect with users in their efforts of further developing purchase relationship. The following chart explained by Enberg (2019), indicates the major global digital Ad seller in 2019.
Interestingly, two essential elements of social Ads are: First, content marketing. The expression “Content is King” is very popular across digital marketing, and it refers to create clever content to inspire and educate consumer towards a specific product or service. Content marketing is what truly creates customer engagement through their message and call to action. Social Ads with relevant content help audience to see them as a valuable source of information to connect with their needs. Second, new trends. Running ads connected to new trends across social media channels. The more a social media platform dominates with a new trend in social media, the more opportunities the social Ads have to reach more views.
Similarly, mobile apps have challenged marketers to move the brand forward to the front and get quickly response from user of social media. From short videos of 3 seconds to sharing options, mobile apps represent one of the most important tools used for conversion. In the study made by Verna (2019), he states in his article Digital Video Advertising that Best Practices 2019 states that US digital video advertising will reach $53.39 billion in 2023, continuing a growth pattern that by then will stretch several years. In the same forecast period, TV advertising will trend slightly downward but show resiliency amid challenging market conditions.
Social Ads for branding communication
Nowadays, adopting new forms of marketing is what build and fortify virtual relationship between business and clients. Social Ads have changed the way in how companies make business and increase sales, therefore the way in how organizations advertise their products or services internally and externally. Internal advertising has become as important as external advertising, specially because the way how companies offer their products and services. If employees know to interact with the brand in social media, they will become the best advocate for the brand. This way, the importance for organization to educate employees about the new marketing campaigns to allow them to connect in a better way with customer.
SOURCES
Enberg, Jasmine. (2019). Digital Ad Spending 2019. Emarketer.com. Retrieved from
https://content-na1.emarketer.com/global-digital-ad-spending-2019
Verna, Paul. (2019). Digital Video Advertising Best Practices 2019. Emarketer.com. Retrieved from
https://content-na1.emarketer.com/digital-video-advertising-best-practices-2019